please give a well researched internal analysis of Accor Hotels in UK. Identify its key resources and capabilities and also do the VRIN analysis. use references. It is a question of Strategic management module.

Analysis of the firm - capabilities and resources - Identify the sources of (sustainable) competitive advantage, if there are any - Use an appropriate technique to evaluate the firm's key capabilities and competitive resources identify any which might be the basis of competitive advantage list-making and assertions are not appropriate; this section should show an ability to apply a suitable technique of analysis