Please give a well structured analysis of 1500 words of Accor Hotels in UK explain its business-level-strategy and corporate-level-strategy. Please do a well research by using the given resources in the picture and provide in text citations and references. Also give a detailed explanation and conclusion at the end.

12:21 .all 4G Identity & Interpret How does the firm compete? What strategies does it use? Conclusion What is the firm's position? Does its strategy fit its environment? Presentation of the report 4 Middlesex University Recommended sources of information London Some sources of information you are expected to use: . Business Source Complete - Company reports/profiles . Mintel . Passport . Factiva . IBIS World . Financial Times - Special reports . Company annual reports, market updates, and 'investor relations' section of corporate website . Global Newsstand Middlesex Supplementary sources of information University London Some sources of information you should use: . ft.com . businessweek.com . Financial Times . The Economist . Wall Street Journal . New York Times - Business Day . Sunday Times/Times - Business . The Guardian . ons.gov.uk Middlesex Additional sources of information University London Consultancy websites to explore: . Mckinsey & Company - Insights & Publications PWC Publications amdx.mrooms.netII" 46 CD \\y Middlesex The Assignment Brief 6 13 Unwersuw London ' Analysis of the firm 7 basis of competition (business-level strategy) - identify the business-level strategy ofthe company - evaluate the business-level strategy o assess whether the firm's strategy is supported by its capabilities and resources; whether it is competitive within the firm's strategic group; can the firm separate itself from its rivals? w Middlesex The Assignment Brief 7 a: University London - Analysis of the firm , corporatelevel strategy of the firm - Identify the types of corporate-level strategies - evaluate the effectiveness of these strategies Assess the degree of diversification in the firm's businesses; are they appropriate given its capabilities and resources? What type of internationalisation strategy does the firm follow? Is it appropriate given it capabilities and resources? Can you compare its strategy to those of its main rivals? How has the firm grown in recent years, acquisitions, mergers or organically? Has the firm adopted any cooperative strategies? For what purpose? How successfully? Are there any links to its capabilities and resources? at Middlesex The Assignment Brief 8 a University London ' Conclusion ofthe report You need to interpret the results of your analysis and make some judgements about whether the firm has achieved a strategic fit between its external nun-l rnmnnbil-iua snub-Ammonia- and Mt ranakilhinr nun-l racnllrrac mdx.mrooms.net