Please give me a heads up on: Complete the work associated with theCase Study: Managing the Sales Effort

Imagine that you have been hired as the Director of Sales for a resort hotel. This resort hotel has 60,000 square feet of meeting space including 25,000 square feet of outdoor meeting space. There are some unique features of this hotel including a Santa Fe style opera house which can be used by meeting and convention groups. To tie in with the western theme, there is also an outdoor space set up like a frontier town. Hotel information is as follows: 220 guest rooms

55 suites

Indoor pool

Outdoor pool

Bicycle rental

Five lighted tennis courts

18 hole golf course

Spa

Restaurant and lounge

Pet friendly

You have been tasked with creating a sales team from the ground up. The resort hotel has new owners and you will be responsible for organizing the sales team effort. The owners have given you some guidelines with regards to the highest revenue generating market segments. It will be up to you to decide which market segments to go after. Based on the information presented, please answer the following questions.

1. What market segments would you target?

2. How would you assign responsibility to the sales managers you have hired?

3. How would you evaluate the sales effort of each of your sales managers?