Please give me a heads up on getting to know what is important to our customers. Thisis designed to helpyou better understand the customer, what motivates them and what their expectations are. Conduct research with proper source citations and references. Format the points with each of these points as paragraph headings:

1) Identify the company you are working for (name/product/size/culture). Research the company online using the company web site or other reviews of the company to gather the required information.

2) How would you describe the employees of the company (demographic / psychographic)? Based on your research, tell me about your client company's employees based on demographic and psychographic criteria.

3) Distinguish the typologies of tourist roles. Where does your client fit in? Describe the various typologies of tourist roles. Use this information to better describe the employees for your client company.