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Course: Kwantlen TMAS 5100: Business Plannng and Performance PT2 with Bruno Gomes Fall 2023 Module: Customer Acquisition Cost / Problem Set ID: 11155 AirMaxx is a leading provider of specialized hydraulic systems for use in airplanes. Part of their current simplified income statement for the most recent year is shown below. Problem Sets CALCULATED VARIABLES: Their revenue was dervived from 18 customers of which 6 are new, and each contract typically lasts for 3 years. Their CFO estimates that 61% of their SG\&A expenses are what would be considered marketing expenses. They have recently been asked to bid on a custom system for CAir, a manufacturer of corporate aircraft. The RFP is for 17 units which will either be a single source contract or divided between two suppliers. They estimate the variable cost to build each system to be $4.8 million per unit and the entire marketing costs for similar projects total approximately $4.6 million (which includes legal, working with the company to understand integration and engineering, as well as more typical marketing costs). What is the CLV to CAC ratio for AirMaxx? avgclv =$90.4 avgrev =$158.8 cac=$30.0 mktcosts =$180.0 Course: Kwantlen TMAS 5100: Business Plannng and Performance PT2 with Bruno Gomes Fall 2023 Module: Customer Acquisition Cost / Problem Set ID: 11155 AirMaxx is a leading provider of specialized hydraulic systems for use in airplanes. Part of their current simplified income statement for the most recent year is shown below. Problem Sets CALCULATED VARIABLES: Their revenue was dervived from 18 customers of which 6 are new, and each contract typically lasts for 3 years. Their CFO estimates that 61% of their SG\&A expenses are what would be considered marketing expenses. They have recently been asked to bid on a custom system for CAir, a manufacturer of corporate aircraft. The RFP is for 17 units which will either be a single source contract or divided between two suppliers. They estimate the variable cost to build each system to be $4.8 million per unit and the entire marketing costs for similar projects total approximately $4.6 million (which includes legal, working with the company to understand integration and engineering, as well as more typical marketing costs). What is the CLV to CAC ratio for AirMaxx? avgclv =$90.4 avgrev =$158.8 cac=$30.0 mktcosts =$180.0