Please give me the answer, thank you!

1. When members of the Kim's loyalty scheme have spent $1500 at any one of the chain's retail outlets, Kim's

sends them a $50 gift voucher, redeemable at any one of the chain's retail nurseries. Explain how Kim's is

using data about customer spending for which purpose?

2. Explain using two 2 examples not from the textbook, how companies would benefit in by using social media

as marketing tools?

3. Describe two ways that marketers can engage in online social networks. What are the advantages and

disadvantages of these approaches?