Question
please give me the answers for all questions, only the right answer without explanation 1) Even/odd pricing is an example of: Price skimming. Psychological pricing.
please give me the answers for all questions, only the right answer without explanation
1) Even/odd pricing is an example of:
Price skimming.
Psychological pricing.
Penetration pricing.
Symbolic pricing.
2) Marketing channels for consumer products include all of the following, except:
Producer/Manufacturer.
Wholesaler.
Personal seller.
Retailer.
3) In terms of product classification, an expensive Rolex watch or article of designer clothing is an example of a:
Convenience product.
Generic product.
Specialty product.
Shopping product.
4) Which of the following would most likely be used to distribute yachts and airplanes?
Market coverage
Intensive distribution
Selective distribution
Exclusive distribution
5) Eggs, milk, bread, and newspapers are considered:
Shopping products
Convenience products
Specialty products
Business products
6) Which of the following intermediaries buy from producers and sell to retailers?
Retailer's agents.
Selling partners.
Value-added retailers.
Wholesalers.
7) The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available is called a:
Push strategy.
Intensive distribution strategy.
Pull strategy.
Selective distribution strategy.
8) The assumption behind __________is that people will buy more of a product for $9.99 than $10 because it seems to be a bargain
skim pricing
even/odd pricing
penetration pricing
assortment pricing
9) In what stage of the product life cycle do profits peak?
Introductory stage
Growth stage
Maturity stage
Decline stage
10) When a company charges a low price designed to help a product enter the market and gain market share rapidly it is using a:
Penetration pricing policy.
Psychological pricing policy.
Even/Odd pricing policy.
Price skimming policy.
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