Question
please give me the answers for all questions, only the right answer without explanation 3) In which marketing orientation did most businesspeople believe that the
please give me the answers for all questions, only the right answer without explanation
3) In which marketing orientation did most businesspeople believe that the most important marketing activities were personal selling and advertising?
The sales orientation.
The production orientation.
The marketing orientation.
The social media orientation.
4) A market segmentation approach whereby a company develops one marketing strategy for a single market segment is called:
A concentration approach.
A total market approach.
Market segmentation.
A multi-segment approach.
5) Which approach to selecting a target market would most likely be used by General Motors in selling its cars and trucks?
Total-market approach
Concentration approach
Multi-segment approach
Target market
6) Which marketing environment force has led more people to purchase diet soft drinks rather than regular (full sugar) soft drinks?
Political, legal, and regulatory forces
Competitive and economic forces
Technological forces
Social forces
7) Which marketing function expedites the exchange process?
Risk taking.
Grading.
Selling.
Sorting.
8) Which of the following is the idea that an organization should try to satisfy customers' needs through coordinated activities that also allow it to achieve its own goals?
Marketing concept
Marketing research
Market segmentation
Target marketing
9) The idea that an organization should try to satisfy customers' needs through coordinated activities that also allow it to achieve its own goals is called:
A selling orientation.
The marketing concept.
The product-market concept.
The value equation.
10) Which of the following marketing functions may involve providing credit to expedite purchases?
Marketing research
Financing
Grading
Buying
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