please give reasons for your response to the situation according to the market ethics.

1. One of your top dealers in an important territory has had recent family troubles and his sales have slipped. It looks like it will take him a while to straighten our his family trouble. Meanwhile you are losing many sales. Legally, you can terminate the dealer's franchise and replace him. What would you do?

2.You have a chance to win a big account that will mean a lot to you and your company. The purchasing agents hints that a "gift" would influence the decision. Your assistant recommends sending a fine color televison set to the buyer's home. What would you do?

3. You have heard that a competitor has a new product feature that will make a big difference in sales. The competitor will demonstrate the feature in a private dealer meeting at the annual trade show. You can easily send a snooper to this meeting to learn about the new feature. What would you do?

4. You have to choose between three ad campaigns outlined by your agency. The first (A) is a soft-sell, honest information campaign. The second ( B) uses sex-loaded emotional appeals and exaggerates the

The third (C) involves a noisy, irritating commercial that is sure to gain audience. Pretests show that the campaigns are effective in the following order: C, B, A. What would

you do?