Please go to page $515$ of your textbook and find the case study titled "Achieving Excellence in Retailing," and then answer the following five questions.

$1.$ What overall conclusions do you draw from this case? Explain your answer clearly.

$2.$ What is the biggest disconnect between retailers their customers today. How could this be fixed?

$3.$ Describe the findings shown in Figure $1.$ Are you surprised by the results? What are the implications of these findings for retailers?

$4.$ Describe the findings shown in Figure $2.$ Are retailers doing well in their technology investment? Explain your answer.

$5.$ Describe the findings shown in Figure $3.$ Are you surprised by the results? Why or why not. What are the implications of these findings for retailers?