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PLEASE HELP! A college in a metropolitan area wishes to increase its evening offerings of business-related courses such as marketing, accounting, finance, and management. Who

PLEASE HELP! A college in a metropolitan area wishes to increase its evening offerings of business-related courses such as marketing, accounting, finance, and management. Who are the target market customers (students) for these courses? What environmental forces (uncontrollable variables) must the college consider in designing its marketing program? Explain/defend your position(s) using at least one credible reference.

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