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Please help, and explain fully with examples. I will rate positive if correct! From the firm's point-of-view, elaborate on the benefits of brand equity. How

Please help, and explain fully with examples. I will rate positive if correct!

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From the firm's point-of-view, elaborate on the benefits of brand equity. How does it fit within AER and BOR? From the firm's point-of-view, elaborate on the benefits of brand equity. How does it fit within AER and BOR

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