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Please help and show work clearly Part 2 To get an idea of how much the advertising will cost if the product is sold nationally
Please help and show work clearly
Part 2 To get an idea of how much the advertising will cost if the product is sold nationally calculate the following: 1. (A) To launch the product, your company plans to run % page monthly advertisement in Atlantic Monthly (circulation 1,345,000) for 12 months, assume a CPM of $21 a. (B) For the normal campaign, you should plan to conduct an internet advertising campaign, using a population of 6,649,900 males and 6,329,104 females (approximately 1/3 of US population between the ages of 15 and 25). Assume a CPM of $27 and It cost you $50 per month for hosting, plus $25,000 to build the web site. a. (C) In addition, using the other magazines listed below, calculate the cost to run % page advertisement for 5 months, assume a CPM of $20 for > page ad. (D) How much would it cost to run an advertising campaign on television in the top twenty- five US markets for one year the top twenty-five markets have 48,812,470 TV households, while the US has a total 99,391,780 TV household, assume a CPM of $14.95 a. Magazine Subscription Men's Health 1,659,505 Shape 1,633,442 Sports Illustrated 3,223,772 Fitness 1,175,201Step by Step Solution
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