Please help answer attached question as detail as possible. Thank you so much!

If the project's net present value is less than zero then it might be better to reject it. when companies decide to work on new projects they are investing in the future of the company whether it is a new product, serviceJr or even a website. Sometimes a company will invest in something that won't directly generate revenue or profits, but will improve the customer experience. In those situations, how would you determine the net present value or whether you should move forward with the project