Please help. Case study: college coach

Michael London and Stephen Kramer sat in front of the television at Stephen's apartment in Brookline, Massachusetts, which served as the corporate offices of College Coach, the college admissions advisory service they had started up seven months earlier. Feedback from their pilot retail classes and from a corp rate workshop had been encouraging. The partners had identified three distinct business models: retail classes for students, corporate workshops, and high school guidance consulting. They now needed to consider which models to pursue, and related to that strategic plan was a decision on the type of facility they would require to run their operations. The partners had recently secured the services of a public relations (PR) firm, and Michael slipped one of the products of that relationship into the VCR. They smiled as a well-known local network news reporter began: In the locker room and on the field of play, coaches are there to make sure every player lives up to his or her potential. So how about a hired gun to help make sure your teenager gess his or her best shot at the college admissions game?.... Michael London and Stephen Kramer fancy themselves the Knuse Rockne and Vince Lombardi of the college-bound crowd.... Friends and Partners business to help students through the process. In their second year, they created Water an on-campus water cooler sales and delivery service. This venture proyed successful, an partners were voted runners-up for the school's annual business initiative award. After college, Michael joined the Marketing Development Program at Digital Equip Corporation and attended the evening MBA program at Boston University. He later worl a senior consultant at Harte-Hanks Direct Marketing in Philadelphia but continued to res the college admissions advisory opportunity. In fact, in the years following his undergra education, he had served as an independent consultant to over 100 college-bound studet Stephen initially worked at Arthur D. Little, where he assisted clients in devel strategic plans, creating market entry strategies, and improving operations. After gradu from the Harvard Business School, he joined Fidelity Ventures in Boston. He kept in 1. Identify the most important facts surrounding the case. 2. Identify the key issue or issues. 3. Specify alternative courses of action. 4. Evaluate each course of action. 5. Recommend the best course of action