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please help?! Company M is a brick-and-mortar retailer competing against BC Company O. Company N is the cost-leader in the brick-and-mortar retail industry through efficient
please help?! Company M is a brick-and-mortar retailer competing against BC Company O. Company N is the cost-leader in the brick-and-mortar retail industry through efficient distribution channels. Company M tried to follow Company N's cost-leadership strategy by cutting its prices and reducing costs but was unable to because of inefficient distribution channels. Company M also tried to differentiate its products by creating a house decoration line by signing a designer. However, Company O already has a house decoration line associated with a more popular designer, creating differentiation for the company. As a result, Company M creates less economic value than Company N and Company O. What can be said about Company M ? Selected Answer: Answers: Answers: a. Company M is successful in creating a dual strategy positioned between Company N and Company O. b. Company M is "stuck in the middle" and has a competitive disadvantage. c. Company M is "stuck in the middle" and has a competitive advantage. Company M is successful in creating a dual strategy positioned between Company N and Company O. a
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