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Please help... Focus Questions. Describe target marketing versus mass marketing. How would you select target markets and target-market strategies. Explain the importance of position and

Please help...

Focus Questions.

  1. Describe target marketing versus mass marketing.
  2. How would you select target markets and target-market strategies.
  3. Explain the importance of position and Repositioning Offerings.
  4. Explain how markets are segmented.

Discussion Questions. 5. Define and summarize what is meant by marketing information systems 6. List and discuss steps in the Marketing Research Process


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