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Gas Stations Face Tough, Costly Choice on EV Chargers

By Jennifer Hiller | August 10, 2021

Topics:Retailing, Product Life Cycle, Consumer Adoption

Summary:American gas-station owners are facing a tough decision over whether to invest in electric-vehicle charging stations, a costly bet that currently makes little financial sense but might help future-proof their businesses.

Classroom Application:Would you ultimately recommend whether you believe gas stations should or should not invest resources to install EV chargers at their facilities?Defend either side of the argument you wish.

Questions:

1. To what degree have U.S. consumers already adopted electric vehicles (EVs)?
2. What factors do you believe are impacting the rate of consumer adoption of EVs?
3. What reasons would support the decision to install an EV charger at a gas station or convenience store?
4. What reasons would support the decision NOT to install an EV charger at a gas station or convenience store?
5. Explain how the decision to install an EV charger at a gas station might serve to 'future proof' that station.

https://www.wsj.com/articles/gas-stations-face-tough-costly-choice-on-ev-chargers-11628600400