PLEASE! help!

Give a summary of the competitive position of your company B that includes a) image rating, b) product mix (branded, private-label, direct sales), and c) market share.

DATA BSG ONLINE GAME

B Company PERFORMANCE HIGHLIGHTS Year 18 (Industry 52) Financial Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 EPS (earnings per share) $2.00 $1.81 $2.57 $2.25 $1.06 $3.70 $3.96 $4.57 $3.17 ROE (return on equity) 20.0% 15.9% 19.1 % 14.1 % 6.1 % 19.2 % 17.2 % 17.0 % 10.3 % Stock Price $30.00 $12.72 $28.81 $18.52 $8.47 $43.03 $50.89 $58.40 $23.79 Credit Rating B B+ A A A- At At At At Image Rating 70 67 68 66 61 67 64 66 66 Net Internet 90,315 95,284 116,629 104,913 97,930 201,253 223,596 285,525 273,491 Revenues Wholesale 314,731 324,810 345,809 313,869 273,415 456,846 435,504 456,369 434,330 (3000s) Private-Label 27,600 27,738 44,028 65,807 69,565 23,159 0 31,007 32,424 Total 432,646 447,832 506,466 484,589 440,910 681,258 659,100 772,901 740,245 Branded Production Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 N.A. - Productivity (pairs/workeryear) 5,000 5,195 5,179 5,152 5,152 4,610 4,635 4,580 4,588 Labor Cost (5per pair produced) 8.98 8.75 8.66 8.44 8.52 10.02 9.93 10.06 9.11 Production Cost (5/pair prod) 23.98 24.93 27.85 26.04 26.95 28.61 29.04 28.67 26.99 E-A - Productivity (pairs/workeryear) 0 0 0 0 0 0 0 0 0 Labor Cost (5per pair produced) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Production Cost (5/pair prod ) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 A-P - Productivity (pairs/workeryear) 3,500 3,695 3,666 3,631 3,584 3,397 3,353 3,315 3, 151 Labor Cost (5 per pair produced) 4.89 5.15 5.21 4.99 5.07 5.69 5.60 5.55 4.94 Production Cost (5/pair prod) 21.15 23.44 25.86 23.78 24.01 25.54 24.77 24.17 25.50 L.A. - Productivity (pairs/workeryear) 0 0 0 0 0 0 0 0 0 Labor Cost ($ per pair produced) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Production Cost (Spair prod) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00Branded Operations Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 N.A. - S/Q Rating (of pairs sold in region) 4.0* 4.0* 4.9* 4.8* 4.9* 4.8* 5.1* 5.1* 6.0* Internet - Pairs Sold (000s) 353 342 427 373 401 675 747 1,046 928 Market Share (96) 8.3 % 7.1 % 7.8% 6.1 9% 5.6 % 9.1 % 9.2 % 11.7% 9.5 % Operating Profit 17.88 17.83 19.87 20.51 11.27 24.85 22.12 18.27 13.29 Whale - Pairs Sold (000s) 1,997 2,076 1,966 2,003 1,676 2,546 2,498 2,625 2,084 Market Share (96) 8.3 %% 8.3 % 7.3 % 7.1 % 5.6 % 9.0 % 8.5 % 8.6 % 6.8% Operating Profit 8.80 7.94 6.42 6.50 5.66 10.46 8.87 9.35 8.08 E-A - S/Q Rating (of pairs sold in region) 4.0* 4.0* 4.8* 4.8* 4.8* 4.8* 5.0* 5.0* 5.6* Internet - Pairs Sold (000s) 300 308 318 291 265 786 808 820 835 Market Share (96) 8.3 %% 7.4 % 6.8 % 5.5 % 4.3 % 12.3% 11.6 % 10.7 % 10.1 % Operating Profit 15.15 14.23 22.94 16.34 7.98 15.23 12.26 12.38 14.93 Whsle - Pairs Sold (000s) 1,700 1,748 1,718 1,407 1, 194 2,295 2, 105 2, 181 2.168 Market Share (96) 8.3 8.1 % 7.4 % 5.9 % 4.7 % 9.1 % 8.3%% 8.2% 7.9% Operating Profit 7.04 5.71 6.85 4.15 2.85 5.27 4.65 5.49 7.47 A-P - S/Q Rating (of pairs sold in region) 4.0* 4.0* 4.8* 4.7* 4.9* 5.0* 5.1* 5.2* 6.0* Internet - Pairs Sold (000s) 225 256 271 238 218 414 468 600 597 Market Share (6) 8.3 % 8.2 % 7.3%% 5.5 % 1.2 % 7.3 % 7.1 % 8.0% 7.1 % Operating Profit 13.92 14.63 23.87 16.90 9.68 31.39 24.27 24.72 19.98 Whale - Pairs Sold (000s) 1,275 1,332 1,310 1,223 1,005 1,786 1,628 1,619 1,466 Market Share (96) 8.3 % 8.1 % 7.2 % 6.1 % 4.6 % 8.0 % 6.9% 6.4 9% 5.4 % Operating Profit 10.51 8.81 13.17 10.55 9.28 12.18 17.61 19.55 20.08 L.A. - S/Q Rating (of pairs sold in region) 4.0* 4.0* 4.8* 4.7* 4.8* 4.9* 5.0* 5.1* 5.9# Internet - Pairs Sold (000s) 225 257 272 266 226 366 434 611 618 Market Share (6) 8.3 % 8.1 % 7.3% 6.1 % 4.3 % 6.5 9% 6.7 9% 8.0 % 7.5 % Operating Profit 8.25 8.90 18.71 17.28 6.23 23.64 17.93 13.63 0.53 Whsle - Pairs Sold (000s) 1,275 1,294 1,274 1,243 1,166 1,699 1,578 1,608 1,992 Market Share (96) 8.3 % 7.7 % 7.0 % 6.2 % 5.3 % 7.5 % 6.6% 6.2 % 7.5% Operating Profit 4.84 2.93 7.92 7.64 -2.34 5.17 9.12 11.68 -2.56 P-Label Operations Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 N.A. - Pairs Sold (000s 200 200 327 399 0 0 0 0 200 Margin Over Direct Cost +3.07 +2.89 +2.24 +10.96 0.00 0.00 0.00 0.00 -17.61 E-A - Pairs Sold (000s) 200 200 321 435 580 193 0 241 0 Margin Over Direct Cost +1.07 +0.89 +2.74 +5.53 +6.97 -1.58 0.00 -5.43 0.00 A-P - Pairs Sold (000s) 200 202 203 503 646 193 0 240 286 Margin Over Direct Cost +6.86 +5.88 +5.18 +1.51 +2.44 -7.66 0.00 +5.21 +8.91 L.A. - Pairs Sold (000s) 200 202 296 307 503 193 0 240 286 Margin Over Direct Cost +0.86 -0.12 +0.81 +4.84 -0.31 -5.68 0.00 +2.21 -1.29