Please help me complete.
Questions 1 What orientations Tim Horton has followed in this case? Explain your answer with supporting statements
Questions 2 What environmental forces are most important for Tim Horton to monitor if it continues to operate in increasingly competitive coffee market in Canada? Explain.
Question 3 Describe the competitive position of Tim Horton with example.
Questions 4 Outline a complete market research plan for Tim Horton, if they would like expand their market in USA. You need to discuss based on the theories that you have learnt from the chapter.
Questions 5 How important is technology, what impacts did Tim Horton and their competitors have? Explain your answer with example.
MARKETING IN ACTION Brand Reputation The Timbits hockey program helps players four to eight years old learn hockey skills in a fun, non- Integral to Success competitive environment. Store owners provide uniforms for children in 850 local communities across Canada A company's reputation is more important than ever The program is supported with television (the latest and building a good reputation requires a conscious campaign includes a former participant by the name of effort at all levels of the organization. Leger Research Sidney Crosby), radio, and point-of-purchase advertis polls Canadians annually to determine what criteria they use when forming an opinion about a company. Of ing. The message to the public is clear: community hockey is all about having fun! course, true marketing variables such as quality prod- Tim Hortons also supports causes and activities on ucts and good customer service top the list, but factors such as "positively contributes to society's well-being" a community level. Among these initiatives are a free swim and skate program, community clean-up pro- and "is socially involved through sponsorship or other types of assistance" are also key parts of the equation. gram, Halloween safety program, Smile cookie pro- While consumers are concerned about social and gram, and the Earn-a-Bike program. In the bike environmental issues and how companies support program, children who perform 30 hours of community them, research shows they are often unaware of what service by cleaning up neighbourhoods are rewarded with a new bike. activities a company is involved in. That suggests that many companies are not spending enough time or Tim Hortons is an outstanding community-minded money communicating important details to the public. organization that keeps the public informed about what However, a number of successful companies that have it is doing. It supports issues that help build local com- a social strategy and do tell the public about it have munities and issues that are important to its customers. benefited greatly; they recognized the power such a. Through the company's actions Tim Hortons has earned strategy could yield. In most cases they have achieved a distinctive position in the marketplace and in the an emotional connection with customers-a connection minds of its customers. And, we all know that Tim that fosters brand loyalty. No company proves that bet- Hortons' customers are very loyal. Let's get in line! ter than Tim Hortons. Adapted from "The grassroots champion," Strategy, May 2007, p. 44, and Mary Tim Hortons is recognized as a definitive Canadian Charleston, "Brands that give get back," Strategy, May 2007, p. 56. brand with values people can relate to, such as honesty and approachability. Their social strategy reflects these values. The company has three key social responsibility initiatives. The first initiative is the annual Camp Day where all store owners donate every penny raised from that day's coffee sales to support the Tim Horton Times Hortons Children's Foundation. To encourage consumer partici- pation, Camp Day is supported with a full-scale adver- ALWAYS FRES tising campaign embracing television, magazine, outdoor, in-store digital advertising, and public relations. Since its inception in 1974 more than 83 000 children DRIVE THRU have gone to camp. Courtesy of Keith Tuckwell
