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please help me do my assignment, I need it done ASAP. please do not copy and paste. instruction below. thank you Note: my company chosen
please help me do my assignment, I need it done ASAP. please do not copy and paste. instruction below. thank you
Note: my company chosen is "Drizzle Honey"
3C's Brand Management: Competitive Advantage, Contribution and Communication.
You are to continue your case analysis of the same company you chose in Assignment 1. Project 2 is to be structured as a business report and must contain the following sections: 1. Introduction: Introduce and describe the company. Provide background, position, competitive landscape, relevant environmental factors. State the product/product line you have chosen to analyze and introduce the meaning of the 4 P's pertaining to that product. (5 Marks) 2. Brand Management: Describe the company's 3Cs of its brand; the concept of brand equity as it pertains to your company; and its brand architecture. ( 5 marks)
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