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Please help me figure out the right steps to solve this problem. I keep ending up with the wrong solutions. 8. Substitutes, complements, or unrelated?
Please help me figure out the right steps to solve this problem. I keep ending up with the wrong solutions.
8. Substitutes, complements, or unrelated? You work for a marketing firm that has just landed a contract with Run-ofthe-Mills to help them promote three of their products: penguin pops, frizzles, and cannies. Ail of these products have been on the market for some time, but, to entice better sales; RunoftheMills wants to try a new advertisement that will market two of the products that consumers will likely consume together. As a former economics student, you know that complements are typically consumed together while substitutes can take the place of other goods. Run-ofthe-Milis provides your marketing firm with the following data: 1u'ihen the price of penguin pops decreases by 10%, the quantity.r of frizzles sold decreases by 9% and the quantity of cannies sold increases by 9%. Yourjob is to use the crossprice elasticity between penguin pops and the other goods to determine which goods your marketing rm should advertise together. Complete the first coiumn of the following tabie by computing die crossprice eiasticit],r between penguin pops and irizzles, and then between penguin pops and cannles. In the second coiumn, detennine if penguin pops are a compiement to oral substitute for each of the goods listed. Flnaliy, complete the nal column by indicating which good you should recommend marketing with penguin pops. Relative to Penguin Pops CrossPrice Elasticity of Demand Compiement or Substitute Recommend Marketing with Penguin Pops Frizzles E v _v E Cannies v vStep by Step Solution
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