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7/25/2021 HANDS-ON Activity 3 - Market Basket Analysis HANDS-ON Activity 3 - Market Basket Analysis Start Assignment Due Sunday by 11:59pm Points 10 Submitting a text entry box or a file upload Available Jul 19 at 12am - Jul 25 at 11:59pm 7 days [IMPORTANT NOTE: If you haven't read this week's "Parable of Diapers and Beer ..." read it now before you proceed any further.] Complete a market-basket analysis for sales data of cheese and related items, for a sales volume of 400 transactions. Complete the tables below and answer the following questions. Note that some values are placed in each table to help you get started. INSTRUCTIONS 1. Complete the Base Market Basket Analysis Table - The values in each cell represent the number of orders that contain two items in the same order. For example, the value 30 - found in the cell designated by the 2nd row (Marcona Almonds) and 1st column (Honey) - indicates that there are 30 orders which contain both Marcona Almonds and Honey. Cells on the diagonal (shaded) represent all orders that have a specific item. For example, the value 200 - found in the cell designated by the 1st row and 1st column (Honey) - indicates that 200 of the 400 total orders contain Honey. BASE Dried Marcona Bleu Wheat Honey Apricots Almonds Cheese Crackers Honey 200 10 Dried Apricots 10 170 20 50 Marcona Almonds 30 250 240 10 Bleu Cheese 150 350 Wheat Crackers 25 250 275 https://foothillcollege.instructure.com/courses/17982/assignments/521344?module_item_id= 1431530 1/3