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please help me !!!!! International Marketing Programs Assessment 1: Task 1: Formulate international marketing objectives Develop a list of potential marketing opportunities and objectives for
please help me !!!!!
International Marketing Programs
Assessment 1:
Task 1:
Formulate international marketing objectives
- Develop a list of potential marketing opportunities and objectives for SAMEX in Japan?
- What would be the measurable marketing objectives in the Japanese market that are consistent with the strategic direction of SAMEX?
- Explain how your company will formulate strategic objectives and related key performance through their product and service in Japan.
- Describe the risk management processes and structures to ensure marketing objectives are met in accordance with overall SAMEX requirements.
Task 2:
Determine international marketing approach
- Explain how your company will research and analyse marketing opportunities for promotion of your products and services.
- Describe you key approaches to entering the Japanese market. What would be the marketing approach the meets the market conditions and consumer preferences?
Task 3:
Determine operational structures
- How you will evaluate business culture and consumer preferences in Japan, and identify compatible marketing structures to build-up the long term consumer relationship?
- Identify different forms of operational marketing structure for you prospective client in Japans and list your options, in order of strength and weakness.
- What would be your most suitable operational marketing structure that best meets the requirements of the marketing plan for the Japanese market in terms of product and service?
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