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QUESTION 29 The consumer products industry is one with several large competitors, soaring raw materials prices, and strong demands from powerful retailers for lower prices. As a result Colgate-Palmolive Co. and Unilever Group, the makers of products such as Colgate toothpaste and Ben & Jerry's ice cream both reduced their earnings forecasts. Yet Proctor & Gamble, another consumer products company did not. At P & Ginnovation is a key attribute, allowing the company to update all 200 of their brands and to invent new products such as Crest Whitestrips that consumers crave. P&G has also used their marketing know how to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G of this information would indicate that the industry situation is a while the invention taking place at P & G is a strength, weakness opportunity, threat threat, strength weakness; threat QUESTION 30 The terrorists' attack on the World Trade Center and the Pentagon led to many changes in the way people conducted their everyday lives. One outgrowth of this attack was a need to reconnect with old friends through the sending of greeting cards American Greetings announced a significant increase in sales that it directly relates to events on September 11. For American Greetings the terrorists attacks was an example of an weakness, opportunity threat strength