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Recall that different search engines affect search engine optimization, or SEO. You have been Oasked with searching a common word on three different search engines: Google, Yahool, and Bing. 1. In the table below, enter the top three results for the keyword on each search engine (not including sponsored content). Examples of searches are basketball, recipes, crafts, or college. Note: Avoid using any words that are brand names; instead of "Twix, "search "candy bar." 2. Now go to the top result from each search engine. Why do you think those websites ranked high for that keyword? (List at least three observations as to why those websites (or website) might rank high in relation to the SEO strategies discussed in the chapter. SEO A friend of yours has decided to open a local business to repair smartphones and devices. She is very good at what she does but has come to you for help creating a website. She knows it is important to rank high on search results, particularly because her business is just starting up. Using Google, run a series of searches including, but not limited to: IPhone cracked screen - Smartphone repair - Fixing a cracked iPhone screen - Smartphone repair near me 1. What are the differences in the organic search results (not sponsored content) that appear? Discuss why these searches, even though all are related to phone repair issues, produce different search results. Date: PPC Your boss at the ukulele store has asked you to run the company's search marketing campaign. The only direction she gives you is to sell as many ukuleles online as you can but not to spend over $1,000 per month on PPC advertising costs. You build a landing page and set up a search ad in Google. 1. During the first month, your ad generated 15,000 impressions. Based on this data, how many clicks did your ad recelve? 2. After several months, you're averaging 247 cllcks per month on your search ad and spending your entire $1,000 budget. What is your average cost per click? 3. The 247 clicks you average each month on your ad produce an average of 11 ukulele sales. What is your conversion rate for this ad campaign