Please help me respond to the discussion response below using in-text citation and a reference list. I have included the initial discussion question as a reference.

Initial Discussion Question: 

Scenario: You are a budding entrepreneur with a great idea, and you want to pitch it on the TV show "Shark Tank." Your product or service should be something the Sharks want to sink their teeth into.

Establish a 1-2 minute pitch of your idea, using the approaches described in the Weekly Materials. For this section, you may either write out your pitch or record it on video. Make sure your pitch includes:

• An introduction to yourself and/or your company
• A hook
• A brief, non-confidential description of your product or service
• Any differentiating advantages your product or service offers
• Financial information, such as how much your product or service sells for (for purposes of this scenario, you can make this information up)
• An explanation of how you will use the Sharks' money (e.g., building your product, hiring more employees)
• A call to action

Discussion Response:

My name is Nova Hines and I work for a mining company called Stibium Mining South Africa. The mine has historically mined both antimony and gold commodities.

 A hook

My hook would be as follows:

Dubbed a 'critical' and 'strategic' mineral commodity by the European Commission (1), antimony is a very important element required to manufacture some of the world's most innovative products. Imagine a product that can prolong the life of batteries, is less harmful to the environment and it has the potential to change the way energy is stored. A bulk of the world's antimony supply is from China with very few alternative countries supplying the commodity in significantly smaller quantities (Perpetua Resources, 2). We would like to become a supplier of metallurgical antimony to the world and participate in the latest technological advancements in the battery manufacturing industry.

A brief, non-confidential description of your product or service

The product on offer is metallurgical antimony. Antimony is a critical and strategically important mineral commodity that is used in the production of batteries (Perpetua Resources, 2; Anderson, 3).

Any differentiating advantages your product or service offers

Antimony is scarce, it cannot be substituted and it is a highly sought after commodity because of its various uses (Perpetua Resources, 2). We are also unique because we are the only mine in Africa that has historically mined this commodity. We could be the alternative source of the commodity for countries that are in close proximity to South Africa.

Financial information, such as how much your product or service sells for (for purposes of this scenario, you can make this information up)

Antimony prices have increased over recent years as a result of increasing demand and geopolitical factors. The most recent price is noted as US $13 221/ton (Mandalay Resources, 4)

An explanation of how you will use the Sharks' money (e.g., building your product, hiring more employees)

If my campaign is successful, I would use the money to:

Refurbish the processing plant (which will be used to produce the antimony from mined ore.

Invest in a marketing campaign to draw in new customers

Invest in research to optimize our antimony production at lower costs

 A call to action

I would use the three appeals i.e. ethos, logos and pathos to persuade my audience to invest in my product (JWI505, 5; JWI505, 6)

 Ethos: Trust Appeal

I would include my title and affiliated credentials in email form to potential investors.

I would ensure that I use referenced material in my pitch so that it is evident that I have researched the product and its current position in the global market

I also need to take my audience seriously and be fully cognizant of their knowledge and level of understanding when pitching my idea.

 Logos: Logical Appeal

I would ensure that my product is promoted in a rational and logical way, by stating facts and not leaving any room for ambiguity.

I would use the idea of "claim" and "warrant" when promoting my product. For instance, I would note how the antimony market is greatly dominated by China. There is an opportunity for us to become an alternative supplier of the commodity for many other countries who wish that they had a choice.

 Pathos: Emotional Appeal

I would appeal to the audience's emotions by noting the various opportunities that can be created by mining this commodity and selling it to the global market

I would mention benefits such as job creation, skills development and our ability to capture some of the global antimony market share.