Please help me to answer the following questions about Assignment question : Promotions

Hotel brand :The Red Collection link : https://www.redrooffranchising.com/our-brands/red-collection

1.what's your brand's major competitor (like Best Western). Provide brief evidence why you chose this brand as a competitor

2.Identify and describe your competitor brand's promotion strategies that are implemented by each category. If not implemented or not clearly identified, just indicate N/A. Include at least 3 visual attachments in total as examples.

• Advertising

oPrint Media

oBroadcast Media

oSupport Media

oDirect Mail

• Direct & Digital Marketing
• Personal Selling
• Public Relations

oPress relations

oProduct publicity

oNew products

oCorporate communication

oPublicity

• Sales promotion

oSamples

oCoupons

oPremiums

oPatronage rewards

oPoint-of-purchase (POP) displays

oContests

oSweepstakes

o Games

addition example ducuments like

Assignment #5: Promotions~ . Identify your brand.~ . Lemonade, which is a health restaurant, they highly recommend people should eat health. Their restaurant's ingredients is using daily fresh vegetables, so their cost is higher compare to other restaurants. It's a place for people who want a convenience, flexibility, and affordability restaurant. However, they are doing very well on public relations and advertising. . Identify and describe the brand's promotion strategies that are implemented by each category listed in the book (Chapter 13, 14). If not implemented, just indicate N/A. Include at least 3 visual attachments in total as examples.~ o Advertising Print Media Broadcast Media N/A+ Support Media N/AN Direct Mail+Lemonade Done MENU fy A lemonade pre! JOIN OUR MAILING LIST! You'll get exclusive news + updates, and loe the first to hear about our latest local happenings + tasty promotional offers. ES Under your email address Sign me up! We respect your Brisker so we promise we won't chine your email LEMONADE IS A MODERN MARKETPLACE . They are sending email for the customers who signed up.+ o Direct & Digital Marketing N/A Public Relations Press relations . They have a lot of press relations; many magazines and food website have highly recommended the lemonade restaurant. For example, the Zagat and the Culture trip. ~San Diego Food Finds BLOG CALIFORNIA COMFORT FOOD AT LEMONADE BEST InCAN EATS 2017 iranked blog zomato Lerkruck will HTTP JI Illerat and Weurakd UTC lemmamade shopping plaza in La Jolla. The Marla Desiderata Mentari Product publicity+ They are using Facebook, Instagram and Twitter to post their products, especially new products. They have many followers in the Instagram and Facebook. New products Lemonade always have new product for customers, they keep at least one or two new products will come out for each season. ~ Corporate communication o Sales promotion ~ SamplesThey encourage their customers to sign up on their website, and they promise those customers will get the newest local happenings and tasty promotional offers. + Premiums N/A+ Patronage rewards Yes, Lemonade is doing some activities with teenagers and children, they hope most of children can join their activity. They opened a roller skating game for teenagers, and the winner will have cash rewards. - Point-of-purchase (POP) displays NAH Contests N/A+ - Sweepstakes NAH Games What is the most effective promotion strategy of your brand in your opinion? Explain why.~ I think is the samples. Because Lemonade has many different flavor foods, if they don't allow their customers to try the flavor first, and then the customer order something that don't fit their appetite, they won't come back in the future. There even has some customers will give negative comment in the