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PLEASE HELP ME UNDERSTAND THIS PROPERLY. THIS QUESTION IS ON CHEGG BUT WRONG WHEN I WORK OUT. I KEEP GETTING -1289 AND THAT IS THE

PLEASE HELP ME UNDERSTAND THIS PROPERLY. THIS QUESTION IS ON CHEGG BUT WRONG WHEN I WORK OUT. I KEEP GETTING -1289 AND THAT IS THE WRONG ANSWER.

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nibalization occurs when a company releases a new product in a product line or family and some % of the sales of the new entrant are because consumers stop buying the old products in favor of the new ent In this exercise, you will be asked to assess the exact size of the cannibalization risk. Then, you will be asked to make a series of strategic decisions based on the analyses. Imagine you are the CMO of "Saber Blades". Saber Blades manufactures high quality, extremely durable sci-fi laser sword products that are extremely popular among young adult consumers who enjoy dressing up like their favorite sci-fi characters in movies, books, and comics (the act of dressing up in this way is known as cosplay). Click the icon to learn more details about each product. EEB Click the icon to view the data from Saber Blades current financials. EEE Click the icon to view the data from a rigorous market forecast study. Based on the values presented below, should Saber Blades introduce The Warrior to the market? , because the change in Total Monthly Contribution value due to introducing The Warrior is $| |. (Round to the nearest dollar.) More Info More Info No Existing Product: The Apprentice $100 $46 $54 181 10% NEW Product:Existing Product: Existing Product: The Apprentice $100 $46 $54 181 Existing Product: The Master The Master Sales Price Variable Cost Contribution per Unilt Unit Sales per Month Sales Price Variable Cost Contribution per Unit Estimated Unit Sales per Month Estimated Cannibalization Rate The Warrior $130 $126 $4 183 $133 $87 80 15% $133 S87 80

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