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Please help me with a management accounting question. Thanks a lot Question 5 - Activity-Based Costing and Management Hopkins Ltd manufactures electric motors for commercial
Please help me with a management accounting question.
Thanks a lot
Question 5 - Activity-Based Costing and Management Hopkins Ltd manufactures electric motors for commercial use. The company produces three models called standard, deluxe and heavy duty. The company uses a job costing system with manufacturing overhead applied on the basis of direct labour hours. The system has been in place with little change for 25 years. Product costs and annual sales data are as follows: For the past 10 years, the company's pricing formula has been to set each product's budgeted price at 110 per cent of its full product cost. Recently, however, the standardmodel motor has come under increasing price pressure from offshore competitors. As a result the price on the standard model has been lowered to $110. The company CEO recently asked the financial controller, 'Why can't we compete with these other companies? They're selling motors just like our standard model for $106. That's only a dollar more than our production cost. Are we really that inefficient? The financial controller responded by saying, 'I think this is due to an outmoded product costing system. As you may remember, I raised a red flag about our system when I came on board last year. But the decision was to keep our current system in place. In my opinion, our product costing system is distorting our product costs. Let me run a few numbers to demonstrate what I mean. Getting the CEO's go-ahead, the financial controller compiled the basic data needed to implement an activitybased costing system. These data are displayed in the following table. The percentages are the proportion of each activity driver consumed by each product line. Required: A. Calculate the budgeted prices for the three models, based on the traditional product costing system. B. Calculate new product costs for the three products, based on the new data collected by the financial controller. C. Calculate a new budgeted price for the three products, based on the activity-based costing system. Compare the new budgeted target price with the current actual selling price for the standard-model electric motor. D. Write a memo to the CEO explaining what has been happening as a result of using the firm's traditional product costing system. E. What strategic options does Hopkins Ltd have? What do you recommend and why? F. Refer to the product costs developed in requirement (B) above. Prepare a table showing how Hopkins's traditional product costing system distorts the product costs of the standard, deluxe and heavy-duty modelsStep by Step Solution
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