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please help me with diagnosing the problem From the attached mini case (from the following choices): A. Not enough advertising, B. Ads are boring, C.

please help me with diagnosing the problem From the attached mini case (from the following choices): A. Not enough advertising, B. Ads are boring, C. Ads aren't persuasive, D. Channels (availability), E. Poor Product. In addition, define the problem in Scenario 1-5. What additional information would help you make a decision about the Ads?

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A large Chicagobased ad agency puts its new hires through in following scenarios. These are data from customers for differ- house training; one of the training exercises asks for some data entproducts. Diagnose the problem 'om the choices provided interpretation. The agency uses the AIDA model on all of its prod ucts, so it has plenty of data for benchmarking. Further, it knows how the brands sold and the ads scored after the particular AIDA data were obtained. The data in the table shown here are cleaned up, but it still makes the diagnostic points that the ad agency wants the trainees to understand. The company's instructions and the task follow. 1 . What's the problem for scenario 1? a. Not enough advertising b. Boring ads 0. Ads that aren't persuasive d. Channels (availability) e. Aproduct that stinks An important use of the AIDA model is to gure out whether 2. For scenario 2? 3? 4? 5? there are any p rabiems in the marketplace. Analyze the 3. What additional information would you like to have? 25% 90% 90% 90% 90% 90 90 90 90 25

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