please help me with the below for Retail management

There are likely to be risks customers may perceive when buying your products.

$1.$

$$ Identify the main risk you believe your customers will be worried about. Justify

your choice. $(10)$

$$ Provide suggestions for how you could reduce this risk perception. $(10)$

$2.$

Consumers shop for several motives other than buying. Based on the nature of any store of your choice, state which personal or social motives you believe your store will most appeal to$.$ Motivate your answer $(10)$