Please help me with the following discussion questions kindly include references.

Twitter is going through a huge change process recently and this is creating a conflict within the employee/management base and with external audiences such as customers.

Assess and analyze the situation showing the root causes of the conflict, the drivers (both issue and personality identification), and the potential for that conflict to grow.

Design a conflict management plan that identifies various conflicts and provides avenues of management and possible resolution.

Please include the references.