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AD ACCOUNT METRICS KPIS: Instructions: Please answer questions 1-4 for each campaign name (PR1, PR2, PR3, PR4, PR5) There should be a total of 20 answers CTR - click-thru-rate, CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks + impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. CPC - cost-per-click, CPC means "crist per click", so the formula for it is as follows: CPC = amount spent / number of clicks CPI - cost-per-install, CPI is the amount spentumber of installs CPM - cost-per-impression, CPM is cost per thousand impressions, then you simply divide the cost by the number of impressions divided by a thousand. So the CPM formula is CPM =1000. cost / impressions 1. What is the CTR? 2. What is the CPC? 3. What is the CPI? 4. What is the CPM