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Paragraph 2 Styles stored on your computer. Save - Question: Discuss two key approaches of operations in achieving the strategic goals with reference to Apple. 1 Paragraph. 1. Product features: The operating system (iOS), touch screen, apps, ITunes and Siri (voice recognition technology) are just a few of the innovative features of earlier models of iPhone. The focus on iTunes and apps has been key to Apple's success in establishing itself as a market leader for smartphones. In 2014 Apple introduced Apple Pay to be compatible with selected devices, including the latest models of iPhone. Apple Pay provides a platform for online banking, similar to PayPal, initially launched only in the US market. Problem for Apple: In 2012 Apple fell from top position as the highest selling smartphone, superseded by Samsung. Critics suggest that Apple has become more of a follower than a market leader. Lack of innovation and rising competition in the smartphone market are considered the key reasons for Apple's continuous loss of market share. In 2018 Apple's market share fell to third after Samsung and Chinese manufacturer, Huawei. Question: Which strategic goals are not being met by Apple in this situation? O O O O