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Please help respond to these questions. It's for a marketing class, it's a Taco Bell Case Study. QUESTION 1 What is the basic customer need
Please help respond to these questions. It's for a marketing class, it's a Taco Bell Case Study.
QUESTION 1 What is the basic customer need provided by Taco Bell? a. drive through convenience b. low cost items C. fast southwestern cuisine d. fast food and beverages e. sodas QUESTION 2 What is the key marketing situation faced by Taco Bell? a. Pricing at reference points b. Developing new products c. Determining operational feasibility of new products d. Determining the new value price points e. All the above are key marketing situations QUESTION 3 What is (are) Taco Bell's main strength(s) (consumer view)? a. Fast and easy to do business with b. Prices consistent with reference points C. Tasty offerings d. Easy drive through e. All the above QUESTION 4 What is (are) Taco Bell's main threat(s) (consumer view)? a. outdated advertising b.prices higher than reference points C. competition with similar value pricing d. slow service QUESTION 5 What is Taco Bell's key target market for their situation? a. families b.heavy users c. Millennials d.price-sensitive customers e. b and d QUESTION 6 Describe the typical customer purchasing behavior for Taco Bell. a. Impulse b. Habitual c. Limited d. Extended e. a and b most likely describe the purchasing behavior of Taco Bell's customers QUESTION 7 What is an example of value creation for Taco Bell? a. Adding fill-up items to the menu b. Adding drive through pickup C. Pricing below reference points d. Advertising on Facebook e. All the above are examples of value creation QUESTION 8 What is an example of value capture for Taco Bell? a. adding fill-in items to the menu b. Adding drive through pickup C. Pricing at the new reference points d. Advertising on Facebook e. All the above are examples of value capture QUESTION 9 What is an example of value delivery for Taco Bell? a. adding fill-in items to the menu b. Adding UberEATS delivery C. Pricing below reference points d. Advertising on Facebook e. All the above are examples of value delivery QUESTION 10 What is an example of value communications for Taco Bell? a. adding fill-in items to the menu b. Adding drive through pickup C. Pricing below reference points d. Advertising on Facebook e. All the above are examples of value communication
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