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Social Media is relatively new in relation to other advertising mediums. The heightened ability to interact with consumers in two-way communication provides relational exchange theory examples in real-time. Consumers are often using social media as entertainment, news, keeping in touch with family and friends, sharing copious information about their own daily habits, and viewing advertisements from organizations they have friended in social media as well as others who are shared by "friends" or through hashtags depending on the social media forum. Whether advertising is through paid clicks, friend electronic-word-of-mouth (eWOM), or influencer shared content, the number of targeted advertisements is staggering considering the amount of time consumers spend in social media. Especially in the middle of a pandemic, consumer use of social media is on the rise. 3.5 billion users, which covers approximately 45% of the world population, use social media daily (as reported by Mohsin, 2020). Facebook leads the social media the most widely used platform, with 68% of U.S. adults on the platform (as reported by Mohsin, 2020). Generation use varies by platform, but overall use consists of 90.4$ of Millennials, 77.5% of Generation X, and 48.2\% of Baby Boomers (as reported by Mohsin, 2020). Pandemic conditions have likely only increased these numbers in 2020 with COVID-19 conditions and social distancing requirements and personal choices necessitating additional social interactions without the personal contact. Many organizations have taken to social media to share their contactless shopping options, and many individuals have taken to moving their interactions into social platforms to keep in contact with family and friends. This movement to social platforms is likely to stay with pandemic conditions unlikely to significantly change in the coming year. Section 230 of the Communications Act was an executive order created in May of 2020, which targeted social media (including Facebook, Twitter, and others) with an internet law removing a "liability shield" related to protections for companies censuring content posted by users (Kelly, 2020). This was in relation to unprecedented movement by social media platforms to create "fact checking" attachments to posts by users. Leading up to the 2020 presidential election social media platforms continued to indicate some posts were not factual and conservative individuals were highly the recipients of the fact checking. Facebook was only one of the social media platforms to respond to the executive order, and posted the following in response: Facebook is a platform for diverse views. We believe in protecting freedom of expression on our services, while protecting our community from harmful content including content designed to stop voters from exercising their right to vote. Those rules apply to everybody. Repealing or limiting section 230 will have the opposite effect. It will restrict more speech online, not less. By exposing companies to potential liability for everything that billions of people around the world say, this would penalize companies that choose to allow controversial speech and encourage platforms to censor anything that might offend anyone. (Facebook, 2020) The heart of the issue is free speech within social media platforms and related to responsibilities and oversight. The Constitution of the United States, Amendment 1, states Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people to peaceably to assemble, and to petition the Government for a redress of grievances." (U.S. Const. amend. I) For this case, provide two additional secondary sources which have been reviewed and you believe are scholarly or academic journal support to share your ethical opinion regarding the following questions. 3. Relating to your above responses, provide an example of a post which has been fact checked on a social media platform. Provide which social media platform it was, a short The Case responses can be a paragraph or two (3-5 sentences required for each paragraph) in response to each questions above. Please note the requirement of two additional secondary sources (in addition to your cited example) which are required to be APA formatted references AFTER they are citations in your submission. Although the response if required to be APA formatted in the written submission, you are not required to include a cover page for this submission