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Marketing alone can't create superior customer value. Under the company-wide strategic plan, marketers must work closely with other departments to form an effective internal company value chain. O True O FalseMccormick grows by offering NEW PRODUCTS to EXISTING CUSTOMERS: Market Penetration Strategy O Market Development Strategy O Product Development Strategy O Diversification StrategyUnder the concept, each manager must look beyond what is legal and develop standards based on personal integrity, corporate conscience, and long-run consumer welfare. O sustainable marketing O consumer marketing societal marketing strategic planning QUESTION 11 What is meant by "portfolio" in portfolio analysis? A group of customers with similar needs A group of competitors in the same industry A collection of products and businesses within a company A compilation of the historical trends of the companyIn third step of marketing process, companies put marketing strategy into action through marketing programs. O True O False