please help the most with questiom four

d re ild by he n. Case 1.1 Big Brothers of Fairfax County Big Brothers of America is a social service program The files on potential Little Brothers are then reviewed designed to meet the needs of boys ages six to 18 from in an attempt to match boys with the volunteers. A match is single parent homes. Most of the boys served by the pro- made only if both partners agree. The agency stays in close gram live with their mothers and rarely see or hear from contact with the pair and monitors its progress. The three their fathers. The purpose of the program is to give these counselons for the Big Brothers program serve as boys the chance to establish a friendship with an interested resources for the volunteer adult male. Big Brothers of America was founded on the The majority of the inquiry calls received by the Fairfax belief that asociation with a responsible adult can help County agency are from women who are interested in program participants become more responsible citizens becoming Big Sisters or from people desiring Information and better adjusted young men. on the Couples Program. Both programs are similar to the The program was started in Cincinnati in 1903. TWO Big Brothers program and are administered by it. In fact, years later, the organization was granted its first charter in of 55 calls concerning a recent orientation meeting, only New York State through the efforts of Mrs. Cornelius Van five were from males. Only three of the five callers actually derbilt. By the end of World War II, there were 30 Big attended the meeting, a typical response. Brothers agencies. Today there are 300 agencies across the Although the informational campaigns and personal United States, and more than 120,000 boys are matched appeals seemed to have some effect, the results were gen. With Big Brothers erally disappointing and did little to alleviate the shortage The Fairfax County chapter of Big Brothers of America of volunteer Big Brothers. There are currently 250 boys was founded in Fairfax in 1966. In 1971, United Way of waiting to be matched with Big Brothers, and the shortage Fairfax County accepted the program as part of its grows weekly umbrella organization and now provides about 85 percent Big Brothers of Fairfax County believed that a lack of of its funding. The remaining 15 percent is raised by the awareness and accurate knowledge could be the cause of local Big Brothers agency the shortage of volunteers. Are there men who would vol Information about the Big Brothers program in Fairfax unteer if only they were made aware of the program and its County reaches the public primarily through newspapers needs? Or is the difficulty a negative program Image? Do "feature stories and classified advertisements), radio, people think of Little Brothers as problem children, boys public service announcements, posters (on buses and in who have been in trouble with the law or who have severe Windows of local establishments), and word of mouth ad behavioral problems? Or could there be a misconception vertising. The need for volunteers is a key message emana of the type of man who would make a good Big Brother? ing from these sources. The agency phone number is Do people have stereotypes with respect to the volun alvas included so that people wanting to know more teen--for example, that the typical volunteer is a young, about the program can call for information. Those calling single, professional male? In are given basic information over the telephone and are imited to attend one of the monthly orientation sessions Questions organized by the Big Brothers program staff. At these meetings, men get the chance to talk to other volunteers 1. What are some possible marketing decision problema? and to find out what will be expected of them should they State whether the decision problems are discovery or decide to join the program. At the end of the session, strategy oriented prospective volunteers are asked to complete two forms. 2. What are some relevant marketing research problems One is an application form and the other is a question for the decision problems you have identified? Talre in which the person is asked to describe the type of 3. What types of information would be useful to answer boy he would prefer to be matched with, as well as his own these questions? 4. How would you go about securing this information? lo ub Rd interests. PART 1: d re ild by he n. Case 1.1 Big Brothers of Fairfax County Big Brothers of America is a social service program The files on potential Little Brothers are then reviewed designed to meet the needs of boys ages six to 18 from in an attempt to match boys with the volunteers. A match is single parent homes. Most of the boys served by the pro- made only if both partners agree. The agency stays in close gram live with their mothers and rarely see or hear from contact with the pair and monitors its progress. The three their fathers. The purpose of the program is to give these counselons for the Big Brothers program serve as boys the chance to establish a friendship with an interested resources for the volunteer adult male. Big Brothers of America was founded on the The majority of the inquiry calls received by the Fairfax belief that asociation with a responsible adult can help County agency are from women who are interested in program participants become more responsible citizens becoming Big Sisters or from people desiring Information and better adjusted young men. on the Couples Program. Both programs are similar to the The program was started in Cincinnati in 1903. TWO Big Brothers program and are administered by it. In fact, years later, the organization was granted its first charter in of 55 calls concerning a recent orientation meeting, only New York State through the efforts of Mrs. Cornelius Van five were from males. Only three of the five callers actually derbilt. By the end of World War II, there were 30 Big attended the meeting, a typical response. Brothers agencies. Today there are 300 agencies across the Although the informational campaigns and personal United States, and more than 120,000 boys are matched appeals seemed to have some effect, the results were gen. With Big Brothers erally disappointing and did little to alleviate the shortage The Fairfax County chapter of Big Brothers of America of volunteer Big Brothers. There are currently 250 boys was founded in Fairfax in 1966. In 1971, United Way of waiting to be matched with Big Brothers, and the shortage Fairfax County accepted the program as part of its grows weekly umbrella organization and now provides about 85 percent Big Brothers of Fairfax County believed that a lack of of its funding. The remaining 15 percent is raised by the awareness and accurate knowledge could be the cause of local Big Brothers agency the shortage of volunteers. Are there men who would vol Information about the Big Brothers program in Fairfax unteer if only they were made aware of the program and its County reaches the public primarily through newspapers needs? Or is the difficulty a negative program Image? Do "feature stories and classified advertisements), radio, people think of Little Brothers as problem children, boys public service announcements, posters (on buses and in who have been in trouble with the law or who have severe Windows of local establishments), and word of mouth ad behavioral problems? Or could there be a misconception vertising. The need for volunteers is a key message emana of the type of man who would make a good Big Brother? ing from these sources. The agency phone number is Do people have stereotypes with respect to the volun alvas included so that people wanting to know more teen--for example, that the typical volunteer is a young, about the program can call for information. Those calling single, professional male? In are given basic information over the telephone and are imited to attend one of the monthly orientation sessions Questions organized by the Big Brothers program staff. At these meetings, men get the chance to talk to other volunteers 1. What are some possible marketing decision problema? and to find out what will be expected of them should they State whether the decision problems are discovery or decide to join the program. At the end of the session, strategy oriented prospective volunteers are asked to complete two forms. 2. What are some relevant marketing research problems One is an application form and the other is a question for the decision problems you have identified? Talre in which the person is asked to describe the type of 3. What types of information would be useful to answer boy he would prefer to be matched with, as well as his own these questions? 4. How would you go about securing this information? lo ub Rd interests