PLEASE HELP

The text defines the first limitation of the income statement as "Companies omit items from the income statement that they cannot measure reliably." This omission - although placed on the companies by FASB (financial reporting requires data to be reliable) - has caused uncertainty within the financial markets and sometimes volatile stock prices once the information is either determined to be reliable or disclosed through other means. For example,software start-up companies are inherently difficult to value reliably due to the wide variety of success (and failures). Typically, the first chance to reliably value the software is at the time the company is under initial offering - because capital is required to further develop and mass-market the product.

Choose another example of where this limitation might occur and discuss how you would advise modifying the financial reports to accommodate the limitation while reducing uncertainty.