Please help to explain in details and include the thinking process at the bottom of the table for easier understanding. Thank you!

2. Read the client brief for the coursework 3. Conduct literature review on the following three aspects: a) Industry Info: Client's background, industry, competitors, etc. b) Past researches relevant to the coursework (use it to support RHs) c) Theories or models relevant to the research. See suggested analysis in Client Brief. (e.g. cluster analysis, linear regression, conjoint analysis, etc.) 4. Complete the following table and submit as Assignment 1