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Which of the following statements about blogs is correct? A. Blogs are expensive to start and maintain. B. Many marketers now use influencer blogs. C. Blogs are usually related to broadly defined topics. D. For consumers, blogs are impersonal. E. Companies cannot gain insights from their blogs. A(n) is a social online network of individuals who share a tightly focused interest. A. microblog B. influence platform C. nichework D. Iocation platform E. wiki What is the definition of consumer omnl-channel navigation behavior? A. The use of technology-intensive platforms such as the internet, mobile networks and devices, and social media to engage directly with carefully targeted individual consumers, consumer communities, and businesses B. Influencers who communicate the benefits of a company's products via apps like Hypetap and Klout C. The buyer's use of multiple marketing channets, both digital and nondigital, across stages of the consumer buying decision procoss D. A social online network of individuals who share a tightly focused inferest E. Detailed, nuanced, and tangible representations of prototypical consumers to be targeted by the digital marketing carnpaign Consumer digital personas A. are a new concept in marketing B. are generalized C. should be developed for each targeted segment D. are intangible E. do not involve the application of marketing analytics