Please help with answering questions on the CITI Bank case study.

1. Outline CITI Bank's strategic goals and explain how they relate to the vision of the Bank

2. Use the objectives and conduct a SWOT analysis for CITI bank based on the quadrant below. Notice that, you can use a three (3) year period for strategy implementation.

Just explain in which way the Bank used its strength and opportunities SO to attack, weakness and opportunities WO to build strength for attacking strategy, strength and threats (ST) to leverage defensive strategy or weakness and threats to build strength defensive strategy.

3. The strategy implementation happened between 2001 and 2004 according to table 4 and 5 in the case. What advice would you have given to CITI Bank on:

a. Security

b. Stock markets

c. Information systems reliability

Focus on the consolidation stage in internet development as illustrated in the diagram below.

Exhibit 1.5 During the past decade, e-business companies have passed through four distinct periods, as reflected in the evolution of the NASDAQ Grassroots of e-business (2) Rise of the internet 3 Stock Market crash Consolidation phase 5000 - 45% 4500 4000 3500 3000 Points 2500 2000 1500 1000 500 O 1994 1995 1996 1997 1998 1999 200q Year 2901 2002 2003 2004 Launch of amazon.comTable 1: Number of Internet users in some of the Arab countries (Etisalat, 2003) Internet Users Mobile as Phones users % of Mobile Phones as % of Country Population Internet Users Population users Population UAE 3,700,000 1,105,000 30% 2,655,000 72% Qatar 805,000 75,400 9% 328,000 41% Bahrain 728,000 174,800 24% 400,000 55% Oman 2,760,000 167,500 6% 528,600 19% Lebanon 4,387,000 515,000 12% 840,000 19% Jordan 5,332,000 345,000 6% 1,260,000 24% Egypt 71,300,000 2, 100,000 3% 5,040,000 7%Table 2: Citibank Online functionalities Account Information: Balance Summary Account details and Activity Download Account Activity Transfers & Payment Funds transfers within the UAE Funds transfers outside the UAE Payments Payee list Standing Instructions Demand draft and managers checks Investments Services Open a mutual fund account Complete a personal Investment worksheet Buy mutual funds Sell mutual funds Switch mutual funds View current mutual funds portfolio Mutual funds information Customer Service Account servicing Rate informationTable 3: ebusiness models Brokerage Market makers bringing together buyers and sellers and facilitatin- transactions. A web-advertising model and extension Advertising of the traditional media broadcasting model where websites provide content and services and advertisin g Merchant Retailers selling goods directly to buyers (Citibank Online) Infomediary Collecting and disseminating information Manufacturer Manufacturers using the web to reach buyers directly. eliminating wholesalers and retailers. Table 4: Number of active Citibank Online customers 2001 2002 2003 2004 No. of active 4000 5000 6000 7500 customers No. of transactions 72,000 90,000 112,000 150,000 Transactions value $656,000 $820,000 $984,000 $1,230,000Table 5: New accounts opened through Citibank Online 2001 2002 2003 2004 No. of accounts 4000 5000 6000 7500 Avg. accounts 72,000 90,000 112,000 150,000 Balance/account $656,000 $820,000 $984,000 $1,230,000 Total revenue 46,500 139,500 217,000 310,000