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Cultural Awareness Assignment

The purpose of this assignment is for you to understand the importance of national culture on a global stage. Please research and find a situation where a company either started operating or introduced a new product into a new market and failed because they did not take culture into consideration.

For example, Target entering the Canadian market, Starbucks in Australia, or Home Depot in China. You do not have to just look for failed products, we are looking for companies or products that failed because they did not pay attention to cultural differences.

Here are the steps to completing this assignment:

Step 1: Search for a business case where culture was not taken into consideration. I would like you to find a unique case.

Step 2: Identify the company or the product, and describe the mistake they made.

Step 3: Resolution - Explain what you would have done to resolve the issues if you were the manager in charge of the product launch when this happened. Here you will come up with solutions to fix the problem.

* Be sure to cite your references. If you are using an example from an individual person, please provide an email for that person as part of your reference list.

** If you are not aware of any examples Google: International Business Blunders.

Identification.

Search for a business case where the culture was not taken into consideration and identify the company and/or product. The uniqueness of the example will be taken into consideration.

Situation Description.

You need to provide a description of the situation and what error was made.

Resolution.

Looking to have you describe how you would have fixed the situation? Mistakes will happen. However, it is not the mistake that defines you, but more how you recover that will be remembered.