please help with this
2 GRP's = Reach x Frequency. They are called "gross" because they don't distinguish how many times you've reached an individual. They represent a total of all of the ratings you have purchased on your schedule. How you calculate GRPs depends on what information you have to work with. Average Frequency - refers to the average NUMBER OF TIMES that a person or household is 3. While eight of the target population had at least one opportunity for exposure, some had exposed to your media buy in a specific period of time. This is AVERAGE FREQUENCY, some people more. B is a heavy viewer - and was exposed to each program. Others, like F and H were will see it more frequently, others less. exposed twice, and some, like A, only once. Calculate the average number of times each target member had an opportunity to see in order to get the average frequency. Calculating Average Frequency - Frequency = GRP's /Reach . Remember, frequency can also be calculated by dividing gross impressions into reach. 5L JMACEDDJEFD.(JFOPIHED HIAPJOQRBH BGAEDICED) Frequency is generally expressed to the closest tenth (one decimal place). T ABCDEFD CBQOUBH 2= 1.5 frequency Summary: From a mathematical point of view, GRP's, reach and frequency are all related. Note that when we are talking about ratings we are measuring those viewers who are watching during the commercial break. As the graph below demonstrates, ratings decline during commercial GRPS = Reach x Frequency breaks as viewers skip around. Advertisers only want to pay for the eyeballs that are actually Reach = GRP's / Frequency watching the commercial inventory Frequency = GRP's / Reach Example of Exact Commercial Ratings 206 BANG THEORY "The Fortification Imp ation" (8th Season, Episode 20) . Aired 4/9/15 Example Problem EXPRESS 4.76 4.67 Person Person Person Person Person Person A B D Person G Person H Person I Person J Castle 4.64 Taken from comScore Exact Commercial Law & Ratings Order Infosheet How I Met Your Mother 08:00 PM 08:05 PM 08:10 PM 08:15 PM 09:20 PM 0825 PM 08:30 PM Refer to the above chart for the following problems. As seen in this example, with the help of Exact C spectrum of commercial ratings. com werage ratings (C3, C3, etc.). Thes goes above and beyond with Exa 1. Find the ratings for the shows in the above chart. most importantly . specific ratings for in meetitors as well. The TV show Castle provides 4 impressions to B, D, F, and H. The rating for Castle is 40. (ratings = =* 100 = 40). ASSIGNMENT Law & Order exposes A, B, C, and has a rating of 30. (ratings = # 100 = 30). PROBLEMS: How I Met Your Mother provides impressions to 5 impressions to B, E, F, H, and J, and has a rating of 50. 1. Your client is T-Mobile, and because of all the buzz around Shonda Rhimes, T-Mobile really wanted to run ads during the return of ABC's TGIT for the spring season. You and your 2. Suppose the client wants to buy ad space during Castle and Law & Order. What's the reach team selected Scandal as the best fit for your target audience. Your competitor Sprint aired and how many GRPs are generated? its ad during Big Bang Theory on CBS. You each aired 2 ads during the live programming. First, note that 6 persons are exposed (A, B, C, D, F, and H) are exposed by Castle, Law & The chart below compares the total number of viewers each program received, as well as Order or both. Reach = @ ABCDEFD BGAEDBH the total number of viewers each ad received during the airing of the program. 56 ABCDEF IFJKBCDB "* 100 = 60 Rating for Castle = 40, rating for Law & Order = 30; 40 +30 = 70 GRPsTotal A18-49 Universe: 126,960,000 young children. The campaign has elements of fun to attract young children, but health overtones directed at mothers. Your campaign results in 300 GRPs for children 6-11, and CBS ABC 240 GRPs for the secondary target, mothers. The reach for the two targets is 73 and 57 Big Bang Theory: Scandal: respectively. What is the average frequency for each target? Program Audience* 15,980,000 Program Audience 6,880,000 Ad #1 Comm Aud 14,890,000 Ad #1 Comm Aud 5,970,000 Ad #2 Comm Aud 15,200,000 Ad #2 Comm Aud 4,330,000 *NOTE: Program Audience measures total viewership over the length of the program. a. Why are the frequencies different for each target? Commercial Audience reflects the number of people tuned in during the commercial break a) Using the chart above, calculate the ratings of each show, as well as for each of the commercial spots. b) How many GRPs did Sprint deliver on Big Bang Theory v. T-Mobile's delivery on Scandal? c) Assuming the average frequency for each schedule was 1.5, what was the reach on Big Bang Theory v. the reach on Scandal? d) The following week you decide to run on both Scandal and Big Bang Theory. Assuming your four commercials received the same viewership as above, how many GRPs do you deliver? (show how you calculated your answer) L IF 2. Mcdonald's has begun a new campaign to promote its "The Good Dinosaur" Happy Meal, which primarily targets children 6-11. It is hoped that kids will request the Happy Meal, which comes with a promotional toy for the movie. The secondary target is mothers of
