please he;p me solve this question which have two parts, no need for explanation for choose the right answer question

Part A

1.One of the concept that is odd in the Marketing concept

a.Production Conceptb.Selling Conceptc.Supplier Concept d.Societal Marketing Concept

2._______ is the father of modern marketing

a. Michael Porterb.Philip Kotlerc.Peter Druckerd.Abraham Maslow

3.This company is well known for Technological innovation, Great Value and a great game

Changer

a.SONY b.Applec.NOKIA d.Samsung

4. ______ emphasizes on the product and ______ emphasizes on the customer needs and

wants

a.Selling, Marketing b.Marketing, Sellingc.Consumer, Customerd.Marketing, Customer

5. The basic role of Promotion is

a.Instructionb.Communicationc.Manipulationd.Interpretation

6.When the market is run by a small number of firms that together control the majority of

market share is known as

a.Oligopolyb.Duopolyc.Oligopsonyd.Perfect Competition

7. The focal point in Marketing is

a.Productb.Salesc.Customerd.All of the above

8. Many people want BMW, only few are able to buy.This is an example of

a.Needb.Wantc.Demandd.Desire

9. The key customer market consists of

a.Government Marketsb.Consumer Marketsc.Business Marketsd.All of A, B, C

10. Anything that can be offered to a market for attention, acquisition, use or consumption

that might satisfy a need or want is known as

a.Demandb.Idea c.Product d.Service

11.Marketing communicates and sales reaps the benefits (True / False)

12._____ reflects the sum of the perceived tangible and intangible benefits and costs to the

customers

a.Customer Satisfaction b.Customer Value c.Customer Delight d.Customer

Excellence

13. Newsletters, catalogues, and invitation to organization sponsored events are most

closely are associated with the marketing mix activity of

a.Distribution b.Product Development c.Pricingd.Promotion

14. Tele Marketing is part of

a.Direct Marketing b.Relationship Marketing c.Social Marketing d.Viral

Marketing

15. The Promotion P of marketing is also known as

a.Cost b.Distribution c. Marketing Communication d.Product Differentiation

Part B- Case Study:Go through the case study and answer the questions that follow.

McDonald's Surprise Alarm

McDonald's has been running a promotion entitled 'National Breakfast Day' across Asia, Middle East and Africa. The aim is to promote the restaurant's (slightly less popular) breakfast menu. Each time 1,000 Egg McMuffins are given away for free to the first 1,000 people to turn up during breakfast hours. However free giveaways have not proven to be particularly effective in changing consumer behaviour, i.e. driving sales of breakfasts.

For most of us our (smart) phone is literally the most personal item in our daily lives. Several studies have found that a large number of people keep our devices under the pillow. Most people find getting up in the morning tough. And McDonald's is certainly not the first thing on our minds when turning off that alarm clock...

BACKGROUND

BREAKFAST AT MCDONALD'S

McDonald's might be a popular choice for lunch and satisfying midnight hunger pangs but McDonald's felt that not enough Asians were heading to their restaurants at breakfast time. They wanted to promote their variety range of breakfast offers, which thus far haven't been very popular as people are simply not aware of them. 'National Breakfast Day' is an attempt to turn this around.

SAMPLING AS PROMOTION

Essentially 'National Breakfast Day' is a good old-fashioned sampling event. Sure, giving a free McMuffin might result in a temporary spike in sales, but is this sustainable in the long run? Therefore, McDonald's still faced the challenge of making its brand relevant to mornings.

SLEEPING WITH YOUR MOBILE

People are constantly interacting with their smartphones. Even before going to bed, most of us have one last quick look at our emails and social media feeds. It is estimated that a staggering 83% of millennials use their phones as an alarm clock, and sleep with their phones within reach! So what if McDonald's could engage consumers at the very minute they wake up and put McDonald's breakfastat the top of their agenda?

1.What is your understanding will be the success of this promotion initiative of McDonalds?

2.What do you feel will be the role of social media in enhancing the promotion in today's scenario?

3.Indicate in which markets of McDonald's this approach will work and in which markets this might not work?Give reasons.

4.In your opinion, this method to engage with the customer will be welcome or will the customers get annoyed?Provide answers based on your analysis.