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Please, i would like a brief analytical report that presents the data below. thanks Spurned in part by the success of numerous do-it-yourself (DIY) TV

Please, i would like a brief analytical report that presents the data below. thanks

Spurned in part by the success of numerous do-it-yourself (DIY) TV shows, homeowners across the country are redecorating, remodeling, and rebuilding. Many people are content with superficial changes, such as new paint or new accessories, but some are more ambitious. These homeowners want to move walls, add rooms, redesign kitchens, convert garages to home theatersthe big stuff.

Publishers try to create magazines that appeal to carefully identified groups of potential readers and the advertisers whod like to reach them. The DIY market is already served by numerous magazines, but you see opportunity in the homeowners who tackle the heavy-duty projects. Case Tables 10.1 through 10.3 summarize the results of preliminary research you asked your companys research staff to conduct.

Your Task: You think the data show a real opportunity for a big projects DIY magazine, although youll need more extensive research to confirm the size of the market and refine the editorial direction of the magazine. Prepare a brief analytical report that presents the data you have, identifies the opportunity or opportunities youve found (suggest your own ideas, based on the data in the tables), and requests for funding from the editorial board to pursue further research.

case table 10.1 rooms most frequently remodeled by diyers

room

% of homeowners surveyed who have tackled or plan to tackle at least a partial remodel

Kitchen

60

Bathroom

48

Home office/study

44

Bedroom

38

Media room/room theater

31

Den/recreational room

28

Living room

27

Dining room

12

Sun room/solarium

8

Case table 10.2 average amount spent on remodeling projects

Estimated amount

% of surveyed homeowners

Under $5k

5

$5-$10k

21

$10k-$20k

39

$20k-$50k

22

More than $50k

13

Case table 10.3 tasks performed by homeowner on a typical remodeling project

task

% of surveyed homeowners who perform or plan to perform most or all of this task themselves

Conceptual design

90

Technical design/architecture

34

Demolition

98

Foundation work

62

Framing

88

Plumbing

91

Electrical

55

Heating/cooling

22

Finish carpentry

85

Tile work

90

Painting

100

Interior design

52

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