Please include at least two academic sources for your research beyond the textbook. Cite and source in APA.How do you evaluate a product or service? Provide an example.

1. How do you evaluate a product or service? Provide an example.
2. How do Marketers Measure Quality and Customer Satisfaction? Provide an example
3. At times, there is a segment of customers with whom a company doesn't want to encourage relationships. For example, companies like Nordstrom and L.L. Bean have had to scale back formerly generous return policies because customers had taken advantage of them. In somewhat of a backward design in customer relationship management, companies like Walmart and Home Depot flag customers who return three or more things in two months. Select one company and research its return policy. Discuss whether it has a strict or more of a lenient return policy (or somewhere in the middle)? How can the policy affect customer relationship management?
4. When the marketing department makes a change in strategy that increases sales by 15%-20%, how might that impact other company departments? Choose a department like warehouse, installation, call center or other departments, and give a brief description of that impact. What might be the impact on customer relationships?