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please need answered ASAP TM TM Question 14 (4 points) SC Johnson used Boundaries of Price analysis to help determine the ideal price for their
please need answered ASAP
TM TM Question 14 (4 points) SC Johnson used "Boundaries of Price" analysis to help determine the ideal price for their new OFF! Clip on mosquito repellent product. SC Johnson compared this product to their top competitor's product, the Muskol mosquito repellent spray, OFF! Clip on retail price is $7.99 vs $7.09 for the Muskol product. The OFF! Clip.on has a marginal cost of $2.29 per unit. Market analysis has identified that the unique aspect of the new OFF! Clip.on has a positive differential value of $2.30 per unit based on the significant reduction in the amount needed to protect a person during each outing vs the Muskol spray lotion based delivery system. Choice below the correct "lower price boundary" for the OFF! Clip on product. $7.09 $2.30 $2.29 $6.92 Step by Step Solution
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