1. please need answers of this questions
   

X Question 4 / 10 1% improvement in would create the biggest improvement of operating profit for a company. 0 Sales Volume 0 Fixed Cost 0 Price 0 Variable Cost X Question 2 / 10 Which of the following is NOT an example of Mass and Targeted Media strategy? Online Word of Mouth Product Placement Print Media Outbound Advertising 00000 Public Relations X Question 7 / 10 According to the Weber Fechner Law, consumers react to prices in as opposed to O Dollars / Euros O Euros / Dollars O Decimal Points of .99 / .00 0 Terms of Emotion / Rationality 0 Percentage Terms / Absolutes X Question 6/ 10 Which of the following statement is true about measuring price elasticity? O For field/laboratory experiments, one only needs to measure preferences and intentions 0 When actual purchase is measured under controlled conditions, you are measuring Sales Data 0 One of the strengths of a Survey is that people are honest about their intentions on what they will do 0 A carefully designed choice set in a Trade-Off Analysis can allow us to measure how a consumer trades off one variable against another 0 Surveys measures the variable of actual purchases in an experimental environment X Question 10/ 10 is when the consumers shop offline to get a feel for the product and then buys the product online at a cheaper price. 0 Retail Dating 0 Showrooming O Webrooming 0 Comparison Shopping X Question 1 / 10 Which of the following are included in the 7 M's of developing a Communication Plan? (Select all that apply): D Markets: Who should we talk to? 0 Mass: How large should the plan be? D Media Strategy: How do we reach them? CI Message Content/Design: What should we tell them and how? D Money: How much do we need to spend? N EXT > X Question 3 / 10 Which of the following is NOT a true statement about the Key Principles of Media Planning? 0 The campaign must win awards in order to succeed O The campaign must avoid unpleasant connections with your product 0 The campaign mentions the brand name 0 The campaign can show the product in use 0 The campaign should state the positives of the product/service X Question 8 / 10 True or False: Businesses often spend significantly more money on creating customer access for their products/service than they spend on advertising X Question 5 / 10 Price Sensitivity is affected by... (Select all that apply): D Switching Cost D Price/Quality Inferences 0 Availability and awareness of substitutes D Indirect Comparisons D Private Costs